Vision: Our vision is for Belle River – On the Lake is to be a thriving year round destination for shopping, dining, recreation and tourism
Mission: Our Mission is to cultivate an environment that promotes growth, connections and prosperity.
- Excellence through Leadership: We strive to deliver high quality events and promotions while
respecting the rich diversity of our business community. We value curiosity, courage and the
confidence to take risks in the pursuit of innovation and quality improvement.
- Partnerships and Connections: We promote collaborative, respectful relationships with our BIA Members, the Town of Lakeshore, the community, one another and our partners. We partner to provide high quality, innovative promotions and events.
- Integrity and Accountability: We earn trust through accountability, honesty and ethical behaviour in all of our relationships.
Just some of the Belle River - On the Lake Business Improvement Area's proactive efforts include: